Exactly what are you doing on Tinder? Impression management on a matchmaking app that is mobile

Exactly what are you doing on Tinder? Impression management on a matchmaking app that is mobile

  • Comprehensive Article
  • Figures & information
  • Recommendations
  • Citations
  • Metrics
  • Licensing
  • Reprints & Permissions
  • PDF


Mobile phone dating applications such as Tinder have actually exploded in appeal in the last few years. The app, the choice of one’s profile photos and an assessment of the expectations of potential Tinder matches on Tinder, impression management begins with a motivation to download. These methods take place in a technologically mediated environment of paid down cues and increased control, neighborhood proximity and a diminished filtering process. My focus in this paper is this stage that is first of administration, which is composed of both impression inspiration and impression construction. Particularly, which are the pre-match impression administration techniques of Tinder users? I present the total results of interviews with Tinder users when you look at the Netherlands. Participants had been recruited using a Tinder profile that promoted the analysis utilizing the University emblem and a description that is brief. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined just just just exactly how users evaluated their possible matches. Outcomes reveal users’ motivations for making use of Tinder vary from entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so that they can present a perfect yet authentic self, and plumped for being a example of not only one’s desirability but in addition of other indicators such as for instance training degree. Tinder users ‘swipe’ not just browsing of men and women they like, also for clues on how to provide on their own so that you can attract other people like them. This research provides understanding of individual experiences and perceptions within the still under-researched section of inquiry.


Whether searching for a love that is passionate, to locate a partner, or wanting an informal encounter, individuals have very long developed types of presenting by themselves into the many appealing method to possible lovers. Mediated opportunities in order to connect with other people have actually developed from paper adverts to teletext to online dating sites, as well as the latest offerings are matchmaking mobile applications like Tinder.

Impression self-presentation or management exists both face-to-face as well as in mediated types. Before an initial date, a guy shaves, is applicable cologne, and dresses in their best. On Tinder, a female selects a appealing image of by herself as her primary picture. In a digital environment, like in true to life, impression management starts ahead of a face-to-face conference and even ahead of communication that is interpersonal. On Tinder, this impression administration starts with selecting one’s profile pictures. It continues in what Leary defines as impression monitoring: ‘For visitors to take part in self-presentation, they have to monitor, at one degree or any other, the way they are increasingly being identified and assessed by other people’ (1995, p. 47). Tinder users repeat this by evaluating the objectives of possible matches.

There was research that is tremendous self-presentation and relationship within the last ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), Match.com (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software aimed toward guys men that are seekingBirnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are appearing on Tinder individual understanding of privacy problems (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due primarily to dilemmas of reduced cues and increased control, neighborhood proximity, and a filtering process that is reduced. These problems are going to be explained in detail into the section that is coming. First, we offer some information on Tinder.


Though dating web sites nevertheless account fully for the market share that is largest, 1 dating apps have actually increased in appeal in the past few years. Compared to dating web sites, dating apps ask users to produce restricted information for prospective matches, specifically, lots of pictures as well as an optional amount that is small of (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating sites since it is a location-based relationship platform available just as an app that is mobile. Further, Tinder doesn’t ask users to resolve compatibility concerns and will not enable step-by-step filtering techniques, features typical to dating internet sites. On Tinder, the impression that is first have of a possible match is her/his primary profile picture. If your user is interested in seeing more, s/he can touch the profile, that may expose extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and directly to accept a match that is potential. In the event that right swipe is shared, it really is a match, and Tinder permits users to chat inside the application.

Tinder premiered in October 2012 and it has accomplished popularity that is global. It’s significantly more than 50 million worldwide users in 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times each day and invest between 7 and 9 mins swiping throughout a session that is single. Females profiles that are browse 8.5 mins at the same time versus 7.2 for males (Bilton, 2014 ). Within the Netherlands, there have been an calculated 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). A romantic partner online is not though the app itself is relatively new, the concept of meeting. According to Statistics Netherlands, between 2008 and 2013, 13% of Dutch individuals came across their partners online, and 50 % of these met on internet dating sites. 4

My inspiration for conducting this research, presented as a study concern, would be to explore: which are the pre-match impression administration techniques of Tinder users? The relevance of a technologically mediated dating environment for this paper, I draw on the impression management literature, keeping in mind. I first present considerations that are theoretical accompanied by a description regarding the interviews We carried out with Tinder users. Interview analysis is accompanied by a summary and conversation.