The TikTok starts on a teenager woman with half-green, half-black locks, a concise of pink blush in a single hand and a brush into the other.
“Don’t stress, I’m not gonna do exactly exactly what every person believes I’m going to do,” claims the voiceover, a clip through the 1998 film Half Baked.
Like she spent too long in the sun as she mouths along with the words, she cakes the blush on her cheeks and her nose, making her look.
When you yourself haven’t spent time in the TikTok software, none of this makes any feeling. However for those within the recognize, it is an amazing encapsulation of egirls — a brand new sorts of cool girl who had been created and life regarding the platform. She’s funny, she’s attractive, she’s completely ’90s, and she understands precisely how to try out with objectives.
TikTok lets users make videos as much as 15 seconds long, set either to music that is popular appears they upload themselves. That’s why it made a complete great deal of feeling whenever TikTok merged aided by the software Musical.ly in 2018. TikTok’s parent business, ByteDance, is considered the world’s best unlisted startup. It now has a lot more than 800 million packages global.
To start with blush, TikTok might seem like a lip-syncing application, like Musical.ly ended up being. But its users have actually evolved it into much more. TikTok now plays host to memes, styles, and challenges that just exist regarding the platform. It’s been called the new Vine (RIP), in accordance with justification.
TikTok has been embraced by way of a more youthful generation that snubs Facebook and Twitter but really really loves Instagram. It is not just a location for imagination but a spot for the workout of individual branding — a spot to highlight your character or art one through the ground up. Up to TikTok is all about memes, it is also about simply looking cool, being funny, and getting loves.
Someplace for the reason that mixture of teenage yearning for identification and also the drive for loves, the egirl was created. And she’s cooler than you.
Egirls are becoming a rather noticeable demographic on TikTok — and, it appears, just on TikTok — consisting primarily of teens. The faculties of an egirl are since ironic as they have been oddly certain.
The makeup products is one of iconic an element of the look — thick black colored eyeliner with wings and attractive small forms drawn with the exact same eyeliner beneath the eyes. Often the forms are hearts, but often they’re dots or x’s, and they’re drawn with all the certain hand of somebody whom spent my youth beauty that is idolizing. Over the cheeks and nose is really a sweep that is bright of, with a little highlighter simply regarding the key end, frequently sitting above a septum piercing. Lips have actually either an obvious gloss or a dark matte lipstick.
The go-to hairstyle is half-pigtails and perhaps a smattering of snap videos during the hairline, in the event that individual is not putting on a beanie. The colour will be abnormal in some manner: half-black, half-something-else is just an option that is popular.
The absolute most joked-about appearance is an oversize musical organization T-shirt more than a striped long-sleeve top. Regarding the base is either belted high-waist jeans or an A-line dress such as the precious girls in animes wear.
Many perform video games — they’re not to ever be confused with “gamer girls,” though — watch anime, and pay attention to songs that are sad Billie Eilish and Lil Peep. Discord may be the platform for getting up with fans.
Egirls understand what memes continue to be funny and exactly how to complete the dances from Fortnite. PewDiePie’s “Bitch Lasagna” diss track is really an earworm that is familiar.
You are able to think about them like a modern-day “scene girl” through the mid-aughts. And like scene girls, egirls have factor that is reactionary. Scene girls and emo girls had been a countertop into the preppy, Juicy Couture appearance regarding asian women the period (see: Paris Hilton) the method egirls might be a countertop towards the polished, Facetuned Instagram influencer.
While you can find undoubtedly variants, with no one woman embodies every stereotype that is single you merely need certainly to spend minutes on TikTok’s For You page to begin seeing egirls showing up in your display.
The egirl is becoming this type of presence that is ubiquitous the software that there’s a whole genre of “egirl factory” videos.
In these videos, individuals disappear into a space with that label and are also changed in to the style that is aforementioned. Even though these could possibly be regarded as mocking the trend, there’s a tone of jealousy and, maybe, admiration. I finally get likes?“If we become an egirl, will” they ask.
But there’s also the word it self — egirl. It didn’t begin TikTok. The first definitions of “egirl” on Urban Dictionary, dating back once again to 2013, describe them as “internet sluts.” They’re girls whom look for gamer guys, luring them in with visual appearance and flirtation in hopes of having their most prized commodity — attention. In a nutshell, it is a misogynist insult created of guys fantasizing that girls whom share their hobbies are clamoring due to their hard work.
“Egirl” is still another entry in a lengthy type of terms tossed at girls to decrease their passions — in cases like this, video gaming — and prop within the egos of teenage boys.
However the egirls of TikTok aren’t afraid of this term. Yes, often it is utilized ironically, and yes, you can find still a good amount of individuals contending to just take them straight down a notch. But TikTok egirls understand that they’re popular — their counts that are follow the app and their numerous imitators prove that. They don’t feel insulted. They feel adorable, plus they feel empowered.
Marley is 16 and life in Colorado together with her parents and 21 animals. On TikTok, she goes on thiccbeefcake69, because of the display name “juul rips for jesus.” She’s got significantly more than 150,000 fans on TikTok, and 2.3 million hearts (roughly the same as a “like”).
“ I have called an egirl daily. It’s not too big of a deal in my opinion, given that it’s similar to a title,” she said.